Program Details

Program Name

Digital Marketing & Integrated Communications

Program Website

https://auth.matc.commonspotcloud.com/business/diplomas/digital_marketing_and_integrated_communicati

Institution

Milwaukee Area Technical College

Institution Website

ITA Program Number (for staff only)

01074_00031

Format

Online and In-Person

Program Description

Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications. Courses are offered on campus and online. Career Outlook: Digital marketing is a U.S. Department of Labor Bright Outlook career with expected growth of 5% to 9% through 2026. Program Learning Outcomes Develop strategies to anticipate and satisfy market needs Promote products, services, images and/or ideas to achieve a desired outcome Evaluate information through the market research process to make business decisions Prepare integrated content strategies Utilize various digital marketing tools and analytics Show More

Education Needed for Enrollment

High School Diploma or Equivalent

This Program is Offered

August & January

Duration

This program takes approximately 19 hours per week for 32 week(s).

Schedule

This program is offered

Days
Evenings

Full-Time/Part-Time

This program is offered Part-Time

Application Deadline

Not Applicable

Related Occupations

Advertising Sales Agents
Market Research Analysts and Marketing Specialists
Marketing Managers

Leads to WIOA-Defined Credential

Yes

Program Outcome

The institution reports this program leads to -

Community College Certificate of Completion

Name of Associated Credential

Technical Diploma

Financial Aid

Financial aid is available for this program.

Tuition and Required Fees

$4,575.96

Books

$2,504.96

Supplies/Materials

$0.00

Other Fees

$0.00

Total Cost

$7,080.92

Refund Policy

Spring and Fall 15/16-week courses Day & Evening Class Refunds Refund: Before the class begins 100% From calendar days 1 through 12 80% From calendar days 13 through 25 60% After calendar day 25 0% Summer and all other courses less than 15 weeks Day, Evening & Weekend Class Refunds Amount of refund: Before the class begins 100% Before 11% of scheduled class is completed 80% From 11% to 20% of scheduled class completed 60% After 20% of scheduled classes is completed 0%

Covers the period July 1, 2020 through June 30, 2023

This program is offered at the following location(s) for in-person instruction:

Downtown Milwaukee Campus

700 West State Street
Milwaukee, Wisconsin 53233

Mequon Campus

5555 West Highland Road
Mequon, Wisconsin 53092

Oak Creek Campus

6665 South Howell Avenue
Oak Creek, Wisconsin 53154

Program Contact(s)

Carl Meredith

Dean, Business & Management
meredicc@matc.edu
(414) 297-6031

Steve Burleson

Instructor, e-Business
burlesos@matc.edu
(414) 297-7262

Disability Accommodation Contact(s)

Not Provided

Language Accommodation Contact(s)

Not Provided

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Program Details

General Information

Credential Information

Program Costs

Student Data - Program Enrollments, Completions & Employment Outcomes

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Contacts